Piers Alington Piers Alington

VOC or VOC?

VOC: Voice of Customer, or Volatile Organic Compound? Text Analysis needs to understand the context of customer comments to accurately categorise what people are saying

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Piers Alington Piers Alington

It’s a dog!

Text analysis engines don’t always get colloquialisms and context right - whether AI or not - so you need to be able to apply human updates to the machine - and who does that?

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