I am Piers Alington, the owner of Alington Consulting Ltd.

For 20+ years I was co-founder and CEO of a pioneering text analysis technology firm – Feedback Ferret. Over that time, I have helped clients to develop powerful text analytics solutions and to get real value from this insight.

I am equally at home with developing strategies, data management, hands-on system usage, insight analysis, deep dive reporting, presenting to staff at every level - and more.

Now as an independent consultant, I am helping clients, from those who are just starting out with feedback and text analytics, to more established users who want to get better value from their existing programmes.

Clients and Business Sector Expertise

Over the years, I’ve been proud to have worked with inspiring clients on customer feedback and text analytics projects for brands including: Porsche, McLaren, Volvo, Jaguar Land Rover, BMW, MINI, Nissan, General Motors, P&O Ferries, Alzheimer’s Society, B&Q, ASDA, Eurocamp, and numerous Housing Associations and house builders including Guinness Partnership, Catalyst, Aster, Berkeley Homes, Barratt Developments – and many more.

My industry experience is wide ranging, covering:-

• Automotive – manufacturers and dealer groups

• Financial services, Life & Pensions

• Healthcare and Blood services

• Hospitality & Leisure

• Housing – housebuilders and social housing

• Retail

• Travel

Location

I am based in Maidenhead, Berkshire, UK – but like any knowledge business these days, location is virtual!

I carry our consultancy engagements globally.