Customer feedback is essential to understand their needs and wants, especially the words used in voice-of-customer comments. Text analysis is crucial in transforming these comments into valuable insights to improve CX and business performance.

However, text analysis can be a complex process, hindering its use for many organizations. As a text analysis technology expert with over 20 years of experience, I offer impartial advice and resources to help you maximize the value of customer feedback and text analysis.

My guidance is independent of any technology solution, with a focus on improving CX and business outcomes.